Scrolling through my inbox, deciding to read or not read notices from several lists, I stopped on the first few lines of an email that said “purse your passion.” I spend many of my days editing and proofreading documents and knew immediately that the sender had been in a hurry — perhaps rushing to pursue his passion — and spellcheck doesn’t catch real words. Purse instead of pursue.
The accidental phrase reminded me of something Gary Vaynerchuk said last night at Powell’s Books, one of the stops on tour for his new book Crush It! The book is about making money from your passions but one of his points is that you don’t do it from the “purse” side first. You do it because it’s a passion, something you want to pursue. So when people ask him what he thinks the “next big thing” will be, he tells them they’re focusing on the wrong side of the equation. Focus on what you care about.
Not new advice of course, but Gary is so much fun and so obviously passionate about what he does that you feel more enthusiastic and upbeat just listening to him.
Full disclosure, I have not (yet) read the book so making no recommendation on that.

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